Every brand that wants to grow uses advertising. Right? A good response from advertising is difficult to achieve as we all hear and see adverts every single day, over and over again. So, with this being said, it is very important to put proven strategies in place in order to increase conversion rates and have a successful campaign. In this video blog I will share tips and insights with you on why we need to use native advertising…
First of all, what is native advertising? Native advertising is a form of online advertising that matches the form and function of the platform on which it appears. For example, an article written by an advertiser to promote their product, but using the same form as an article written by the editorial staff (source: Wikipedia). You can advertise natively online and offline.
Native advertising will help you be more relevant and grab the consumer’s attention. The reason why it manages to get attention is that it is relative, and we all know that the more relative an advert is to an individual or a demographic, the better the response because it has pin-pointed the target market and spoken directly to it.
With savvy consumers less interested in passive promotion and more interested in active conversation, native advertising is gaining traction.
How can you achieve native advertising? Well, my first approach to answering this question will be by giving you an example that has to do with Facebook videos vs YouTube videos. Last year if you would have created a video for your YouTube channel, you would have firstly uploaded it on YouTube and then you would have posted the link to Facebook. Today Facebook is pushing their videos organically as this is one of the tools the social media provider is using to keep us glued to its platform. So, right now, videos are huge on Facebook and because they are the in thing right now, you should be uploading your videos on Facebook and YouTube.
Here is an example of my video on Facebook:
Rather than posting a link on your fan page, upload the video. An extra tip is when you create a video for Facebook, remember that your audience will see the video playing without hearing it, so you might want to create a different introduction for Facebook so that users will want to and also have time to click the volume button.
Let’s move onto Twitter, Google Ad Words, Facebook Ads and email banners. If you are advertising on Twitter, for example, you need to think about why people are on twitter and your message should be relevant to the mindset of people using the platform. Now, it doesn’t mean that you need to change your core message, it means that you have to add a twitter mindset to your message or artwork. When you are on Facebook you need to understand why people are there (they are there to see what their friends are doing and not to check out your latest special offer). If you are advertising on a local portal, for example, the message needs to be relevant to that portal.
If you are using google ad words, for example, the click through rate is much more lower than it was five years ago, wait a minute, why did I say five years ago, the rate is actually much lower than it was last year. So it’s very hard to get relevant clicks from people. To get the clicks you need to get you noticed, you need to be as relevant and native as possible.
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