Hello, I’m Alexander Novicov. I wake up every day striving to become the best version of myself to inspire people to go beyond their own seeming limitations and live a passionate and authentic life.
I’m a public speaker, blogger, vegan, yogi, runner, podcaster and minimalist, but most importantly a human being. I believe that this world needs more passionate people to do stuff they love doing. I love helping people transform themselves, being a bridge for them to find their passion and purpose.
I love building meaningful brands that solve people’s problems. Society, our parents and friends taught us that we must live our life a certain way because that’s how the system taught them. I believe that we can make our own rules, think and go beyond these limitations.
I started my content marketing agency IQD in 2010 after being fired from an advertising agency. We have had the opportunity to work with some amazing people, create meaningful brand stories for brands (Stella Artois, Holland & Barrett, Pizza Express, Central Hotel London) and execute some fantastic marketing campaigns.
Subscribe to my mailing list where I share ideas, thoughts and inspiring stories about how we can start the transformation and grow together.
SPOKE AT: ( WORKED VERY HARD FOR THIS)
NO TRICKS. NO BULLSHIT.
I share only what has worked for me and my clients. I admit my mistakes (lessons) and I share them with you on how we can grow a sustainable brand.
NOT A “BUSINESS” GURU
I’m not a business or marketing guru that knows it all or somebody who is trying to make my ego feel good. I’ve helped more than 100 local and global brands.
NOT A “HERO’
I’m not a hero and I’m not trying to save the world. I aspire to be a bridge for people to live a more meaningful and purposeful life.
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